Notes:
Understanding the motivations: the first step toward influencing China’s unsustainable wildlife consumption presents the results of a survey of consumer attitudes conducted in six cities in China (Beijing, Shanghai, Guangzhou, Kunming, Harbin and Chengdu) aimed at understanding attitudes and behaviour toward wildlife consumption in these cities. TRAFFIC’s research team conducted 10 expert interviews and eight focus group sessions, as well as a survey of 969 people from various age groups, income and education levels.